The Maldives to showcase at Monarch Beach

Male’, 10 August 2009; The destination Maldives will be showcased at Monarch Beach which is held being between mid-June and mid-September this year.

Maldives Tourism Promotion Board together with the High Commission of Maldives in UK will be celebrating a Maldivian day on 15 August 2009. The week commencing from 14 August is marked as the Indian Ocean week at the Monarch Beach bringing the colors of the beach destinations like Maldives, Goa, Sri Lanka and Mauritius.

The High Commission of Maldives in UK jointly with members of the Maldives Students’ Association in UK (MSA) and Maldivian families and volunteers living in UK would be portraying the island lifestyle of the Maldives and would also be giving information about the destination at the beach.

In addition to featuring the Maldivian culture at Monarch Beach, FasyLIVE currently based in UK will be performing at the centre. The Monarch Beach is the only city centre beach in the UK located at the Chamberlain Square; and covers 577 square metres and makes use of over 110 tonnes of sand. Sponsor, Monarch Airlines and their partner, 96.4 FM BRMB invites visitors to the beach to escape and sample the sights, sounds and tastes from the countries around the world in 80 days.

Free and opened daily to the Birmingham public and tourist visitors, this popular city centre beach is opened on Sunday to Thursday from 11am till 6pm and on Fridays and Saturday from 11am till 9pm which is thought to be a great family friendly attraction, and also provide an idyllic urban oasis for city centre workers and visitors to relax.

The main target of the Maldives Tourism Promotion Board would be to take the full advantage of this opportunity to reach these beach visitors to position the Maldives as a preferred tourist destination for the potential UK travellers by focusing awareness of the destination Maldives.

The United Kingdom is one of the largest travel market in the world and is one of the top market to the Maldives in terms of visitor attracted. At the end of June 2009 UK attracted 51,069 visitors to the Maldives while Maldives received 116,821 visitors at the end of 2008.